Red Cross: Why Should I Give?
This site is a really fun and creative fundraising effort. The site presents, one reason at a time, why one should give to the Red Cross. Each reason is clearly presented with no more text than you might put on a PowerPoint slide. The reason is from a blog, news, or case study type post that tells more about the organizations impact and these posts are linked to if a visitor chooses to read more. For each reason you view, it ticks up your donation counter one buck which is fun. If you decide to give, then the resulting donate screen defaults to the amount of your donation counter and number of reasons you needed to be “convinced”.
The primary goal of the site is to fundraise and build followers. The social aspects of the site rest in use of Facebook and Twitter social plugins/widgets for sharing as well as liking the campaign.
Link: http://whyshouldigive.org/
Filed in: Build Supporters, Fundraise, Share, Show
